|
Customer Relationship Management
(CRM)
Software Info - First, it must
be stated that CRM is not easily defined. You can ask 100
different professionals their definition of CRM and get 100
different answers. In simple terms, Customer Relationship
Management (CRM) is defined as finding, getting, and retaining
customers. CRM is also defined as tracking customer behavior in order to develop
marketing and relationship-building programs that bond consumers to
a brand often by development of software systems to provide
one-on-one contact between the marketing business and their
customer. CRM is the core of any customer-focused business strategy
and includes the people, processes, and technology associated with
sales, marketing, and service.
CRM has also been reported
to stand for additional things: customer relationship management,
customer relationship marketing, and continuous retention marketing,
just to name a few.
Customer Relationship
Management software or CRM software enables a business to collect,
analyze and manage information related to customer relationships. |
